Tlapazola Party Rentals

Client: Tlapazola Party Rentals

URL: tlapazolapartyrentals.com

Website Focus: Lead Generation

Website Platform: WordPress

Services Provided: SEO

Business Type: Business to Business, Business to Consumer

Client Industry: Hospitality & Travel

Case Summary: This Southern California party rental company is family-owned and operated, and has established themselves as professional, clean, and on-time. After 5 months with us, Tlapazola Party Rentals has seen a yearly increase in their organic goal completions of 194% with overall goal completions increasing by 176%.

Read the challenge, our solution, and the result below

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Challenge

Since COVID stopped the majority of the party rental industry, Tlapazola Party Rentals wanted to recover some of their lost revenue through the power of SEO. They wanted to see an increase in traffic leading to more goal completions and with that more business. Ultimately, they wanted to dominate the South Bay area in Los Angeles using their user-friendly site.

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Solution

Some of the tasks we have completed so for include obtaining online PR links, writing optimized copy with select keywords, and fixing 404 errors. We have also changed their shopping basket icons to “Add to Cart buttons” and created a blog landing page so they can share some of their knowledge with their customers.

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Result

Since starting with us 5 months ago, yearly organic sessions have increased by 179%, organic new users increased by 220%, and organic goal completions increased by 194%. Overall yearly traffic increased by 107%, overall new users increased by 136%, and overall goal completions increased by 176%.

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