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URL : https://benisouk.com
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Business Type : Business to Business, Business to Consumer
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Focus : Ecommerce
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Client Industry : Home Decor
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Platform : Shopify Plus
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Location : Orlando, FL
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Services Provided : Web Design, Web Development
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Launch Date : 01/05/2022
Overview
Benisouk supplies high-quality handmade Moroccan rugs and decorations. This client sought Coalition to design and develop a website that will enhance customer experience, increase website conversion rates, and grow revenues.
Coalition worked closely with Benisouk to select the best platform for their immediate and long-term goals. The client wanted to improve the website’s filters and search capabilities without compromising speed, enhance its design, increase B2B and B2C conversion rates, and add multi-language capability.
The new benisouk.com is now easier to navigate, complete a purchase on, and offers the best possible customer experience. The client is happy with the capabilities of the new website.
Problem
Benisouk approached Coalition seeking a website that would represent the brand’s vision. The client highlighted several of the pain points, including design. The client wanted to condense the color palette. Even though there were upgrades made to the website, the owners believed that it was slow, didn’t look professional, and limited in its functionality.
Initially, with a large catalog of more than 6,000 products, Benisouk wanted to move their Shopify website to a different platform. However, they determined that the pros of staying with ShopifyPlus outweighed the cons. With the inclusion of new filters, multi-currency features, and B2B options, the client believed that ShopifyPlus would be robust enough to handle their needs without significantly impacting their website’s speed. We then pivoted development to ShopifyPlus.
Solution
Design, Development and Optimizing Content
The main objective of this project was to give the website a highly functional design. We recommended a modern Shopify Plus website design that would solve the identified pain points. Coalition conducted a detailed audit of all the plugins available on the selected ShopifyPlus theme. Unnecessary apps and plugins were removed to increase page load speed. We then worked to style the remaining plugins to launch a website that would represent the brand’s vision.
Custom Functionalities
One of Benisouk’s long term goals is increased conversion rates for its B2C and B2B customers. One of the pros of the ShopifyPlus theme was the opportunity to effectively manage both market groups. Shopify apps allow the clients ease in managing price lists, company profiles, personalized payment terms, and more.
Mega Menu
Our team designed and developed a comprehensive and dynamically-populating mega menu that showcases categories and sub-categories. Website users can now easily access every page on the website and quickly find what they are looking for.
Other Website Features
We integrated an SEO-friendly blog to help the website achieve higher rankings. To increase conversions, we created a single page checkout. Shoppers no longer have to access multiple pages to view, process, and receive confirmation of their orders. Our team linked multiple social media accounts to the website’s homepage. Product thumbnail galleries and zoom features to view products can now be seen on benisouk.com. We also integrated advanced promotional tools including tiered pricing, coupon codes, and discount codes. Customer reviews and ratings are now displayed on the website. Our team ensured that all the client’s requirements were addressed without the website speed being negatively affected.
Our team organized the website’s redirect strategy and implementation for up to 6,000 URLs of the new website. We also installed Google Analytics on the new website so the client can analyze real time statistics of user interaction. Our team set up multiple store administrative accounts. We made sure that the website had an SSL certificate that would authenticate the website’s identity and enabled encrypted connection.
Our team organized the website’s redirect strategy and implementation for up to 6,000 URLs of the new website. We also installed Google Analytics on the new website so the client can analyze real time statistics of user interaction. Our team set up multiple store administrative accounts. We made sure that the website had an SSL certificate that would authenticate the website’s identity and enabled encrypted connection.
Final Product
Results
We were able to create a modern and ultra-fast website that not only showcased their products but also made for an extremely easy and quick user experience. The new website now highlights the brand’s vision, enhances customer satisfaction, facilitates advertising and marketing campaigns, and offers large product offerings. The improved filters and search capabilities installed did not compromise the website speed. The new benisouk.com has multi-language capabilities and offers the best possible customer experience for website users.
Homepage Before
The old homepage failed to encompass the brand and was not professional looking. The owners believed that the website’s images and layout did not effectively convey the one of a kind products that they offer.
Homepage After
Our team designed the website’s homepage to exhibit the brand’s handmade and authentic products, highlight the sleek and sophisticated attributes of the brand, and to supplement the new images with balanced and adequate content. Our team added images to the website that showcased how the products would look in the customer’s settings. When customers visit the new home page, they are now introduced to the brand via a short video, can shop by department directly from the home page, and the visual representation aligns to the brand’s vision.
Category Page Before
The previous category page was unorganized, had too much color, and was not user-friendly.
Category Page After
The category page is now better organized and has clearly-defined product cards, detailed styling notes, and user-friendly drop down filters for product size and color.
Product Page Before
The old homepage failed to encompass the brand and was not professional looking. The owners believed that the website’s images and layout did not effectively convey the one of a kind products that they offer.
Product Page After
Our team designed the website’s homepage to exhibit the brand’s handmade and authentic products, highlight the sleek and sophisticated attributes of the brand, and to supplement the new images with balanced and adequate content. Our team added images to the website that showcased how the products would look in the customer’s settings. When customers visit the new home page, they are now introduced to the brand via a short video, can shop by department directly from the home page, and the visual representation aligns to the brand’s vision.